Two-thirds of online adults use one of the top three social networks – Facebook, Twitter and LinkedIn – and, because your typical user is so prolific in the content they share and engage with on these platforms, we can easily learn an enormous amount about their personalities.
The Myers-Briggs Type Indicator (MBTI) assessment is based on Carl Jung’s theory of psychological types. Developed in 1921, and still in use today, the MBTI presents a questionnaire designed to measure psychological preferences in how we all perceive the world and make decisions, with a resulting 16 possible psychological types, including extraversion (E), introversion (I), sensing (S), intuition (N) and so on.
How might that apply to social media?
CPP, the exclusive publisher of the MBTI, have produced this infographic which applies the test to social profiles. Perhaps unsurprisingly, Facebook users revealed a preference for extraversion, alongside intuition, with the latter also representing the most highly on Twitter. LinkedIn personality types showed a more balanced preference for extraversion, intuition and/or thinking.