Monday, October 29, 2012
Wednesday, September 26, 2012
Thursday, August 23, 2012
Tuesday, August 21, 2012
A Closer Look At How Marketers Are Using Social Media
Did you know that almost half (44.4 percent) of marketers claim to have “advanced” or “expert” abilities in social media?
Facebook (87.7 percent) and Twitter (82.7 percent) lead as the most popular social platforms, ahead of Google+ (54.9 percent), YouTube (48.9 percent) and LinkedIn (46.9 percent).
Social Change Through Facebook, Other Social Networks
The Best Colleges also offered advice on how organizations should use Facebook and other social networks for social change:
- Like the pages and accounts of causes you care about.
- Like and follow legislators and other people interested in the causes you care about.
- Share or retweet content from the causes you care about.
- Tag legislators and others in your posts.
- Search via Facebook’s causes (http://allfacebook.com/birthdays-causes_b81665) application to connect with other users with similar interests.
Photos, Videos Are The Best Way To Tell Stories On Facebook
Key findings:
- Videos are shared 12 times more than links and text posts combined.
- Photos are liked twice as much as text posts.
Wednesday, August 15, 2012
What Does Your Favourite Social Network Tell us About Your Personality?
Two-thirds of online adults use one of the top three social networks – Facebook, Twitter and LinkedIn – and, because your typical user is so prolific in the content they share and engage with on these platforms, we can easily learn an enormous amount about their personalities.
The Myers-Briggs Type Indicator (MBTI) assessment is based on Carl Jung’s theory of psychological types. Developed in 1921, and still in use today, the MBTI presents a questionnaire designed to measure psychological preferences in how we all perceive the world and make decisions, with a resulting 16 possible psychological types, including extraversion (E), introversion (I), sensing (S), intuition (N) and so on.
How might that apply to social media?
CPP, the exclusive publisher of the MBTI, have produced this infographic which applies the test to social profiles. Perhaps unsurprisingly, Facebook users revealed a preference for extraversion, alongside intuition, with the latter also representing the most highly on Twitter. LinkedIn personality types showed a more balanced preference for extraversion, intuition and/or thinking.
Thursday, August 2, 2012
Social Media vs Search Smackdown: A Battle of Internet Marketing Titans
Social media has quickly established itself as a pivotal and integral part of our everyday personal and business lives, but it’s easy to forget that Twitter and Facebook aren’t everything, particularly when it comes to marketing.
Search remains of paramount importance to the majority of brands. For local business visibility, customers are far more likely to use search engines than they are social media. And while social media excels at brand awareness and consumer interactivity, search marketing has been shown to be more effective for lead generation.
So, which is better? Watch the video below...
Social Media On Your Brand, Your Brand On Social Media
Did you know that 65 percent of customers prefer to contact companies on social media rather than via a call center?
Sounds great, right? Much cheaper for brands, and far easier to manage volume. But when you consider that 60 percent of companies don’t respond to customers via social channels – even when asked a direct question – and that 70 percent of all complaints made by customers on social media go unanswered, you’re left with something of a disconnect.
Indeed, a recent study showed that 35 percent of retailers actually erased a customer’s question on their Facebook Page.
But what about brands that embrace these tools?
Socially engaged customers spend 30 percent more than other folk, and, as importantly, tell an average of 42 people about great customer service. 83 percent of customers who tweeted a complaint loved it when a brand responded, and customers spend 21 percent more on average on companies who provide fantastic service and support.
Email Marketing Converts Better Than Search, Social Media, Says Study
Did you know that the projected spending on email marketing is expected to rise to $2.5 billion by 2016?
Yep, despite what you might have heard email is alive and well – in fact, it’s thriving. A new study has shown that email outperforms both search and social media for average add to shopping cart rates and average conversions per session.
The best strategy? Use all three in your marketing campaigns.
Monday, July 30, 2012
How Retailers Advertise On Facebook
According to Facebook advertising platform Nanigans, retail is the highest-spending sector in online advertising, projected to represent 22 percent of all online ad spending in 2012 after growing 24 percent during the year.
Nanigans analyzed some 200 billion Facebook ad impressions via its Ad Engine platform during the first and second quarter, and it found that:
- Males are 12 percent less likely to click on ads and 14 percent less likely to make purchases online, while females are 1.5 times more likely to like and 2.2 times more likely to add items to their online shopping carts.
- Ads driving users to Facebook pages were 36 percent more likely to be clicked, but ads driving users to external sites saw cost per clicks 78 percent lower.
- Marketplace ads were 8 percent more likely to be clicked, but the cost per click was 48 percent lower for sponsored stories.
Monday, July 23, 2012
Facebook’s Popularity Slipping?
Findings from the SodaHead poll include:
- 52 percent of respondents will spend less time on Facebook this year, while 36 percent said their time spent on the social network would remain unchanged, and only 12 percent said they would invest more time.
- 37 percent of respondents said they do not check Facebook at all, while 33 percent admitted to doing so a few times per day, 20 percent once or twice per day, and 10 percent constantly.
- 73 percent believe another social network will eventually surpass Facebook, while 27 percent feel that Facebook has solidified its grip on the top spot.
Thursday, July 12, 2012
Friday, July 6, 2012
Women Be Dominatin' Social Media
by Erik Sass
Another week, and another piece of gender-related news sends me back to the bottomless well of Sinbad headlines. It turns out women are indeed more social than men, or at least use social media more often, according to a roundup of recent research published by Digital Flash NYC.
Overall women make up 56% of the U.S. social media population, or roughly 81 million women. Women dominate both Facebook and Twitter, making up 58% and 64% of their memberships, respectively. Women use social media more frequently, with 18% of women updating their Facebook status on a daily basis, compared to 11% of men. On a monthly basis, women make 99 million more visits to social media sites than men; they’re also more likely to comment on posts and photos several times a day.
No surprise, Pinterest skews even more female, with women making up 82% of its user base. Women also lead the way in time-wasting, er, casual gaming, making up 60% of the audience for Zynga games. But there are some male-dominated social networks out there too: for example, 63% of LinkedIn users are men, while Google+ and Reddit also skew male (71% and 84%, respectively).
Last week I wrote about a separate survey of 1,453 U.S. online adults conducted by Burst Media in May 2012, which found that women are more likely than men to follow brands on social media, especially if they have kids. Overall 58.1% of online moms follow brands online, compared to 49.1% of all respondents, and 31.7% of online moms said they were likely to follow a brand promoted in an online ad, compared to 25.4% of all respondents.
Echoing the Flash Digital NYC results, 49% of female respondents in the Burst survey said they visit social media sites a few times per day or more, including 58.6% of moms and 42.7% of women without children, compared with just 34% of men.
Asked their reasons for following brands on social media, 43.5% of moms said they do so to “keep up with the latest content,” compared to 44.4% of women without kids and 30.7% of men; 23% of moms said they do so to “see what others are saying about the content,” compared to 25.4% of women without kids and 21.7% of men; 29.3% of moms said they do so to interact with the sites’ authors and contributors, compared to 16.5% of women without kids and 19.2% of men; 41.9% of moms said they do so to “share content with family and friends,” compared to 40.9% of women without kids and 26.3% of men; and 33.3% of moms said they do so to “share my opinions and comment,” compared to 26.7% of women without kids and 29% of men.
Interestingly, women who are not moms are more likely to cite special offers, coupons, and savings as a reason to follow brands on social media, at 46.7%, compared to 40.1% of moms and 19.4% of men.
Read more: http://www.mediapost.com/publications/article/178286/women-be-dominatin-social-media.html?edition=48725#ixzz1zsDlr5jM
Friday, June 29, 2012
Social Media, Social Life – What Do Teens Think About Twitter And Facebook?
The survey polled more than 1,000 13-17 year-olds around the U.S. – the first generation to grow up on platforms such as Twitter and Facebook – and discovered that while 90 percent of them have used social media, it’s not been without its pitfalls.
Wednesday, June 27, 2012
Five Strategies To Dominate Twitter, Facebook And YouTube
The five goals are:
- Improving your social reach
- Increasing your fan engagement
- Identifying and engaging influencers
- Increasing lead generation
- Applying analytics to know what works
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