Wednesday, February 29, 2012
Some interesting (and possibly scary) stats:
- Of the 800+ million Facebook users, 31 percent of them check in more than once a day.
- Half of Twitter’s 100 million users log in at least once a day, and 20 percent log in more than once per day
- 50 percent of social media users say they check in to their favorite networks first thing in the morning
- 16 percent say they get their daily news from social networks.
Tuesday, February 28, 2012
Monday, February 27, 2012
Friday, February 24, 2012
So just how epic is LinkedIn? An infographic from the infographic pundits at OnlineMBA shows a whole lot of interesting stats about LinkedIn, including:
- 1 million new users every 12 days means 1 new user per second
- 69% of users make at least $60K
- 39% make over $100K
- 2 Billion people searches on LinkedIn in 2010
Thursday, February 23, 2012
Key takeaways include:
- While the USA leads the way, Twitter is also massively popular in Brazil, Japan and the UK
Twitter’s most-followed user, Lady Gaga, is rapidly closing in on 20 million followers
- 64 percent of users access Twitter via Twitter.com Tweets containing (the somewhat vague) ‘interesting content’ are most likely to be retweeted
- 69 percent of users follow others based on recommendations from friends
Monday, February 20, 2012
Friday, February 17, 2012
Thursday, February 16, 2012
- The rate of shared content will eventually plateau. Users become more passive the longer they are on a social network, which means that brands need to find ways to keep their fans active and engaged
- Like it or not, frictionless sharing is here to stay. While unpopular with many, frictionless sharing has been ushered in by Facebook and is used by Spotify and others. A backlash has already began, but Beyond argues that this will pass and frictionless sharing will soon evolve to become commonplace and more widely accepted
- The Google+ Circles model is likely to catch on. It needs to be simplified for users, but segmenting your social networks into specific friend groups to selectively share content may prove to have legs
- Discount, discount, discount. Consumers will always want discounts and giveaways, and brands that utilize these marketing tools will spur users to continue to share their content
- What we’re prepared to share will evolve. The most common events that people share now are status updates about life achievements, but over time this will likely evolve to include personal milestones sent via frictionless sharing, if this can be made easier
- The reasons why we share will remain the same. The top three reasons for sharing are to inform friends, express a point of view or to say something funny. These elements have been the bedrock of how we have always expressed ourselves to others, and this likely will not change
Wednesday, February 15, 2012
Response from brands to fans voicing dissatisfaction on the Facebook wall:
- 65.6 percent respond to a disgruntled fan publicly via a wall post;
- 31.2 percent initially respond publicly and then follow up with private correspondence;
- 17.5 percent do nothing and let their fans respond for them; and
- 11.6 percent ignored the dissatisfied customer’s complaint completely.
Tuesday, February 14, 2012
Monday, February 13, 2012
- 55 percent of social media users aren’t comfortable giving credit card information via social media;
- 45 percents of social media users are at least somewhat comfortable doing so, especially men between the ages of 18 and 54 of $35,000 or more;
- People are spending as much time accessing social networks via their mobile devices as they do via their PCs, especially men aged 45 through 54;
- 34 percent of social media users agree that they’d be more likely to share info about a purchase they made on a social media site with friends than one made on a traditional e-commerce site;
- 50.7 percent of social media users who use their mobile phones to access social media sites spend close to a full hour per day on average on them via a mobile device;
Social media users who use their computer spend an average of 56.3 minutes on these sites per day;
- 38 percent of those who use their mobile phones to access social media sites cite general browsing as their primary activity on these sites, although older males are likeliest to cite this (53 percent of males age
- 45 to 54 compared to 35 percent of men aged 18 to 44, versus 42 percent of men 55 and over;
75 percent of social media users indicate that they agree that they would be more likely to purchase a product or service that a friend openly endorses via social media;
- 74 percent of social media users indicate that, given the option, they wouldn’t use virtual currency, such as Bitcoin or Facebook Credits to pay for a purchase made on a social media site; and
- 20 percent of social media users agree that, where possible, they would purchase products or services from their favorite brands on a social media site.
Friday, February 10, 2012
Thursday, February 9, 2012
Wednesday, February 8, 2012
Tuesday, February 7, 2012
Monday, February 6, 2012
Barracuda Labs analyzed 2,884 active Facebook accounts to determine the differences between authentic ones and fake pages created by scammers and spammers.
Among the findings are:
- 97 percent of fake profiles are created using women’s names, and 58 percent claim to be interested in both men and women.
- The fake profiles averaged 726 friends, while the authentic ones averaged just 130.
- 15 percent of the actual profiles had no status updates, while that figure soared to 43 percent for the fakes.
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- ▼ February (50)