Monday, July 30, 2012

Will Twitter Ever Be Bigger Than Facebook?

Which Olympic Sponsors Are The Most Talked About On Twitter?

A Teacher’s Guide To Social Media

Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses

The Psychology Of Social Networking

How Retailers Advertise On Facebook

According to Facebook advertising platform Nanigans, retail is the highest-spending sector in online advertising, projected to represent 22 percent of all online ad spending in 2012 after growing 24 percent during the year.

Nanigans analyzed some 200 billion Facebook ad impressions via its Ad Engine platform during the first and second quarter, and it found that:

  • Males are 12 percent less likely to click on ads and 14 percent less likely to make purchases online, while females are 1.5 times more likely to like and 2.2 times more likely to add items to their online shopping carts.
  • Ads driving users to Facebook pages were 36 percent more likely to be clicked, but ads driving users to external sites saw cost per clicks 78 percent lower.
  • Marketplace ads were 8 percent more likely to be clicked, but the cost per click was 48 percent lower for sponsored stories.

Monday, July 23, 2012

Just 3.8% Of Fortune 500 CEOs Use Twitter

Why The 2012 London Olympics Will Be A Social, Mobile Games

What’s The Difference Between Influencers And Brand Advocates On Twitter?

Twitter Beats YouTube, Facebook As Top Social Platform For The World’s Biggest Firms

How Do Consumers Use Social Media To Shop?

The Evolution Of Spam

What Do Twitter, Facebook, Google And Pinterest Know About YOU?

Is Your Social Media Marketing Campaign On Track?

Facebook, Twitter, Google+ And Pinterest – Complete Social Media Sizing Cheat Sheet

The London Games – The First Olympics That Will Be Told In 140 Characters (Or Less)

Facebook, Twitter, LinkedIn And YouTube – Your Social Media Image Size Guide

Why Do Investors Prefer LinkedIn To Twitter And Facebook?

Facebook’s Popularity Slipping?

Findings from the SodaHead poll include:

  • 52 percent of respondents will spend less time on Facebook this year, while 36 percent said their time spent on the social network would remain unchanged, and only 12 percent said they would invest more time.
  • 37 percent of respondents said they do not check Facebook at all, while 33 percent admitted to doing so a few times per day, 20 percent once or twice per day, and 10 percent constantly.
  • 73 percent believe another social network will eventually surpass Facebook, while 27 percent feel that Facebook has solidified its grip on the top spot.

Friday, July 6, 2012

Women Be Dominatin' Social Media

Another week, and another piece of gender-related news sends me back to the bottomless well of Sinbad headlines. It turns out women are indeed more social than men, or at least use social media more often, according to a roundup of recent research published by Digital Flash NYC.

Overall women make up 56% of the U.S. social media population, or roughly 81 million women. Women dominate both Facebook and Twitter, making up 58% and 64% of their memberships, respectively.  Women use social media more frequently, with 18% of women updating their Facebook status on a daily basis, compared to 11% of men. On a monthly basis, women make 99 million more visits to social media sites than men; they’re also more likely to comment on posts and photos several times a day.

No surprise, Pinterest skews even more female, with women making up 82% of its user base. Women also lead the way in time-wasting, er, casual gaming, making up 60% of the audience for Zynga games. But there are some male-dominated social networks out there too: for example, 63% of LinkedIn users are men, while Google+ and Reddit also skew male (71% and 84%, respectively).

Last week I wrote about a separate survey of 1,453 U.S. online adults conducted by Burst Media in May 2012, which found that women are more likely than men to follow brands on social media, especially if they have kids. Overall 58.1% of online moms follow brands online, compared to 49.1% of all respondents, and 31.7% of online moms said they were likely to follow a brand promoted in an online ad, compared to 25.4% of all respondents.
Echoing the Flash Digital NYC results, 49% of female respondents in the Burst survey said they visit social media sites a few times per day or more, including 58.6% of moms and 42.7% of women without children, compared with just 34% of men.

Asked their reasons for following brands on social media, 43.5% of moms said they do so to “keep up with the latest content,” compared to 44.4% of women without kids and 30.7% of men; 23% of moms said they do so to “see what others are saying about the content,” compared to 25.4% of women without kids and 21.7% of men; 29.3% of moms said they do so to interact with the sites’ authors and contributors, compared to 16.5% of women without kids and 19.2% of men; 41.9% of moms said they do so to “share content with family and friends,” compared to 40.9% of women without kids and 26.3% of men; and 33.3% of moms said they do so to “share my opinions and comment,” compared to 26.7% of women without kids and 29% of men.

Interestingly, women who are not moms are more likely to cite special offers, coupons, and savings as a reason to follow brands on social media, at 46.7%, compared to 40.1% of moms and 19.4% of men.

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