Friday, May 25, 2012
Tuesday, May 22, 2012
According to the findings, power users are 57 percent more likely to influence someone they know, and 2.5 times more likely to attend political rallies and meetings. Overall, they’re simply more active on the social network. Of all Facebook users, 16 percent made friend requests at least one time per week (the power users), compared with 63 percent who just receive friend requests (this is the average user).
In general, female power users were found to post an average of 21 status updates per month, compared with male power users, who averaged six.
Tuesday, May 8, 2012
Friday, May 4, 2012
The U.S. makes up the bulk of these numbers, accounting for more than 40 percent of the financial output, with Europe and Asia sharing the spoils in second and third place. Google currently enjoys a 44.1 percent share in online advertising, dwarfing Facebook (3.1 percent), but it’s Mark Zuckerberg’s social network where advertising agencies plan to invest the most in the future – some 89 percent rate Facebook as their social marketing channel of choice, ahead of Twitter (39 percent), YouTube (36 percent) and LinkedIn (21 percent).
Social media ad spending is also on the rise in the U.S., with an anticipated outlay of $2.11 billion in 2012, and almost five billion dollars by 2016.
In the day of the life of a tweet, Mr. Average Joe Tweeter might send out a message to his 126 followers. Of those followers, less than 2 will actually click the link to his website. And given that Twitter’s conversion rate is about 0.69 percent, that means that there is little to no chance that that lead will actually turn into a sale.
And even if that original tweet is retweeted by Social Media Savvy Joe with 10,000 followers, Mr. Average Joe Tweeter can only expect maybe close to one conversion from this exposure.
Take a look at the infographic below, to see why Twitter might not be the be-all-end-all social media marketing tool after all:
Thursday, May 3, 2012
Companies included in Facebook’s Preferred Marketing Developer program have raised a total of $915.17 million in publicly disclosed funding, with nearly one-half of that amount going to advertising application-programming-interface vendors, according to research from “decision support system” AlphaBoost.
Facebook officially merged its Preferred Developer Consultant and Marketing API programs earlier this month to create the Preferred Marketing Developer program.
Here are some of the highlights from AlphaBoost’s research:
- First Round Capital and Battery Ventures were the most active of the top 10 overall venture-capital funds, as named by InvestorRank.
- In contrast, fellow top-10 funds Accel Partners, Andreessen Horowitz, Kleiner Perkins Caufield & Byers, Spark Capital, and Khosla Ventures were nowhere to be found.
- Advertising API vendors have raised more than $450 million to date, despite accounting for only 17.7 percent of PMDs.
- App developers, meanwhile, make up 77 percent of the list. The top three cities represented on Facebook’s PMD list were London, New York, and Paris.
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