Thursday, February 16, 2012

Like it or not, frictionless sharing is here to stay.

  • The rate of shared content will eventually plateau. Users become more passive the longer they are on a social network, which means that brands need to find ways to keep their fans active and engaged
  • Like it or not, frictionless sharing is here to stay. While unpopular with many, frictionless sharing has been ushered in by Facebook and is used by Spotify and others. A backlash has already began, but Beyond argues that this will pass and frictionless sharing will soon evolve to become commonplace and more widely accepted
  • The Google+ Circles model is likely to catch on. It needs to be simplified for users, but segmenting your social networks into specific friend groups to selectively share content may prove to have legs
  • Discount, discount, discount. Consumers will always want discounts and giveaways, and brands that utilize these marketing tools will spur users to continue to share their content
  • What we’re prepared to share will evolve. The most common events that people share now are status updates about life achievements, but over time this will likely evolve to include personal milestones sent via frictionless sharing, if this can be made easier
  • The reasons why we share will remain the same. The top three reasons for sharing are to inform friends, express a point of view or to say something funny. These elements have been the bedrock of how we have always expressed ourselves to others, and this likely will not change

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