Wednesday, February 15, 2012

How To Show Your Customers The Love On Facebook

Response from brands to fans voicing dissatisfaction on the Facebook wall:

  • 65.6 percent respond to a disgruntled fan publicly via a wall post;
  • 31.2 percent initially respond publicly and then follow up with private correspondence;

  • 17.5 percent do nothing and let their fans respond for them; and

  • 11.6 percent ignored the dissatisfied customer’s complaint completely.

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