How To Show Your Customers The Love On Facebook

Response from brands to fans voicing dissatisfaction on the Facebook wall:

• 65.6 percent respond to a disgruntled fan publicly via a wall post;
  
• 31.2 percent initially respond publicly and then follow up with private correspondence;


• 17.5 percent do nothing and let their fans respond for them; and


• 11.6 percent ignored the dissatisfied customer’s complaint completely.