Friday, December 2, 2011

6 Ways To Psyche People Into Shopping On Facebook

That said, here are six ways to appeal to people’s psyches to motivate purchases:

  1. When people feel insecure about making a decision, they turn to others;
  2. The most authoritative of these sources will end up with the strongest influence on a person’s decision;
  3. Scarcity of any resource makes it seem more valuable;
  4. People want to emulate those that they like;
  5. When faced with uncertainty, people tend to make decisions that are consistent with what they’ve done in the past; and
  6. People have an innate desire to repay favors from others.

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