Thursday, November 10, 2011

Only 10% Of Small Businesses Use Twitter As Part Of Their Marketing Strategy

Key takeaways:

  • 44% of small businesses use social media to grow their brand – of these 35% use Facebook, 15% use LinkedIn and just 10% use Twitter (huge opportunity there!)
  • 45% say that their social strategy has met their expectations; 36% say it has fallen short
  • The number one reason small businesses use social media is to attract new customers

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