Email Marketing Converts Better Than Search, Social Media, Says Study

Did you know that the projected spending on email marketing is expected to rise to $2.5 billion by 2016?

Yep, despite what you might have heard email is alive and well – in fact, it’s thriving. A new study has shown that email outperforms both search and social media for average add to shopping cart rates and average conversions per session.

The best strategy? Use all three in your marketing campaigns.