Facebook vs Twitter – What’s A Like, Share, Follow Or Tweet Actually Worth?

Key takeaways include:

• 47 percent of customers are somewhat more likely to purchase from a brand that they follow or Like
• 63 percent of companies say social media has increased the effectiveness of their marketing
• A share on Facebook is the most highly-prized action in social media, with a value of $14, ahead of a Facebook Like ($8), Twitter tweet ($5) and Twitter follow ($2)
• Moreover, Facebook fans are cheaper to recruit via a promotional campaign, with an average cost per Like (ALWAYS the key metric, as opposed to straight CPC) of $1.07
• Meanwhile, a cost per follower on Twitter is a somewhat heady $2.50-4.00