Monday, April 30, 2012
How Does Social Media Affect Website Search Rankings?
So how did social media influence the search results?
Overall, the websites’ search rankings changed by between a fall of 1.22 to a rise of 14.63. This shows that social media does indeed affect search results.
Google’s own properties yielded the best results by far (let the conspiracy theories commence…). The website that was linked to a Google+ business page saw a full 14.63 rise in its search position, while the website that had a Google+ +1 button rose 9.44.
And these stellar results, sadly, did not translate to Twitter. Targeting tweets and retweets only got the website a 2.88 rise in Google’s search results, and procuring 1,000 additional Twitter followers actually caused another site’s position to fall by 1.22.
Tuesday, April 24, 2012
Thursday, April 19, 2012
61% Of Parents Log Onto Kids’ Facebook Accounts
Findings:
- 61 percent of U.S. parents admitted to logging into their teenager’s Facebook account without letting the kids know;
- 20 percent of the parents said they’ve encountered explicit messages in their kids’ accounts;
- 72 percent say they’ve befriended their teen on Facebook to monitor behavior;
- 20 percent suspect their children are accessing pornography or illegal music downloads;
- 20 percent suspect their teens of “sexting,” sending nude images of themselves to others;
- 20 percent of American parents also suspect their teens of “sexting” via their mobile phones; and
- 80 percent of parents believe their teens befriend people online who they’ve never met in person.
Wednesday, April 18, 2012
How Social Media Is Replacing Traditional Journalism As A News Source
Indeed, according to recent data, newspapers have just a single percentage point lead on social media as a source of reportage, with Facebook (59.5 percent), Twitter (19.9 percent) and YouTube (12.7 percent) leading the charge. Since 2009, traffic to news sites from social media channels has increased dramatically, and some 57 percent of adults who consume news via a digital device predominately use Facebook and Twitter.
Tuesday, April 17, 2012
How Are Marketers Using Social Media In 2012?
Using data taken from Social Media Examiner’s latest Social Media Marketing Industry Report, which surveyed over 3,800 marketers on how they’re using social media in 2012, World View Editing have produced this infographic, which includes the following key takeways:
- 83 percent of marketers say that social media is important for their business
- 40 percent of marketers want to know how to measure social media ROI
- 30 percent of businesses are outsourcing some portion of their social media marketing (up from 28 percent in 2011)
- More than half of all marketers spend 6 hours or more each week using social media, while a third invest 11 or more hours
- While 70 percent of marketers are looking to learn more about Google+, the top three social networks at the moment are Facebook, Twitter and LinkedIn, in that order
Wednesday, April 11, 2012
Tuesday, April 10, 2012
Your Facebook Data Is Worth $118.34
The social data of Facebook users is worth $118.34 apiece, and it takes an average of 402.3 Facebook shares to earn $10 in revenue, according to a new study from online backup service Backupify.
Tuesday, April 3, 2012
Monday, April 2, 2012
Facebook Posts Spur Online Shopping
Social shopping firm Sociable Labs culled those numbers from a study of 1,088 online shoppers. Other findings include:
- 81 percent of consumers who purchase products they learn about through social sharing are valuable social sharers themselves;
- 32 percent of visitors are more likely to shop on sites that display activities of previous shoppers, friends or not, and when friends’ shopping behavior is incorporated, that total jumps to 62 percent; and
- 57 percent of shoppers are more likely to complete purchases on sites that display their friends’ shopping activity.
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