Friday, December 23, 2011
Thursday, December 22, 2011
62% Of Consumers Have Used Social Media For Customer Support
Key takeaways include:
- Facebook leads all social platforms for brand interaction, with 34 percent of the users polled favoring that network, ahead of second-placed Twitter and Blogs (both 4 percent)
- Retail customers are more likely to reach for social media support than those in any other category
- 62 percent of consumers have used social media for customer service issues, but 76 percent of the users polled say they would be more likely to use these tools if they better understood how they worked
Wednesday, December 21, 2011
Tuesday, December 20, 2011
Twitter, Facebook, Google – Social Login And Sharing Trends Across The Web
Key takeaways:
- Facebook accounts for 42 percent of all social logins, leading Google (29 percent) and Yahoo (11 percent), which is being caught by Twitter (8 percent)
- In mobile logins, Facebook is tied with Google at 37 percent, ahead of Yahoo (12 percent) and Twitter (10 percent)
- Facebook commands a mighty 54 percent of all social sharing, ahead of second-placed Twitter (34 percent) and Yahoo (7 percent)
Monday, December 19, 2011
The State of Email Marketing
Here are a few interesting statistics from the infographic:
- 83% of people check email first on a business day
- 72% check 6 or more times per day (I’m in this camp, no doubt)
- 88% of people surveyed check their email via a mobile device
- 63% of those people check at least once a day
Friday, December 16, 2011
Thursday, December 15, 2011
Is Gamification The Next Big Thing?
The term effectively means “the application of concepts and techniques from games into other areas”, and as can be seen below, is on Oxford’s Short List for Word of the Year. To me, it’s the idea that everybody is obsessed with getting points and gaining levels, so why not put that into every activity we do? If people can spend 8 hours a day clicking around a virtual farm just to get a few more gold points, why not make it so that people at work get similar gamified rewards? That’s the promise behind gamification, and I’m not audacious enough to say I know exactly how it will pan out, but I believe this is a sea change for incentivization.
The Top Names On Twitter In 2011
Some of favorites:
- The most popular cat name was Tiger (and in the top 5 was Tigger).
- The most popular “villain” was Moammar Gadhafi, followed by Osama Bin Laden.
- Rupert Murdoch dominated the scandalous names of the year.
- The most-searched-for name on WhitePages.com was John Smith, followed by Mary Smith.
Tuesday, December 13, 2011
2011 Social Sharing Trends
Some other interesting statistics:
- Facebook makes up 52.1% of all sharing on the web.
- Twitter makes up 13.5% of all shared items on the web
- Internet Explorer is on the decline for total shares
- Chrome is slowly gaining market share, and has passed Firefox in terms of shares
Friday, December 9, 2011
Thursday, December 8, 2011
Wednesday, December 7, 2011
Tuesday, December 6, 2011
Monday, December 5, 2011
Friday, December 2, 2011
In The Golden Age Of Twitter And Facebook, Is Email Dead?
Key takeaways:
- There are almost 3 billion active email accounts around the world, sending 188 billion messages every single day
- The average email account receives 64.8 emails each day
- 107 trillion emails were sent in 2010, which was up 19 percent from 2009
6 Ways To Psyche People Into Shopping On Facebook
That said, here are six ways to appeal to people’s psyches to motivate purchases:
- When people feel insecure about making a decision, they turn to others;
- The most authoritative of these sources will end up with the strongest influence on a person’s decision;
- Scarcity of any resource makes it seem more valuable;
- People want to emulate those that they like;
- When faced with uncertainty, people tend to make decisions that are consistent with what they’ve done in the past; and
- People have an innate desire to repay favors from others.
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