Wednesday, November 30, 2011
Friday, November 25, 2011
Thursday, November 24, 2011
Wednesday, November 23, 2011
Who’s Tweeting About Black Friday (And What Are They Going To Buy)?
Key takeaways from the infographic:
- Walmart (21%) and Best Buy (20%) are the retailers where the most Twitter users have said they will be shopping
- 46% said they will be shopping for themselves
- Computers and tablets (18%) and video games, music and DVDs (17%) are the most popular purchase choices
Tuesday, November 22, 2011
How Do Men & Women Share Differently Online?
According to the infographic, women are much more likely to talk about love songs and partying, men are twice as likely as women to talk about parenthood (surprising!) and everyone loves talking about weddings and their careers.
Monday, November 21, 2011
Friday, November 18, 2011
Top Fashion Brands on Facebook
The top 15 brands were:
- ShoeDazzle
- Rocawear
- Barneys New York
- Betsey Johnson
- Verragio
- Fergie Footwear
- Express
- BCBGMAXAZRIA
- Adidas Football U.S.
- 7 For All Mankind
- Topshop
- Vans
- Roberto Cavalli
- Jessica Simpson
- TOMS
Other findings from the study, followed by an infographic below:
- 53 percent of consumers have liked a fashion page on Facebook to stay informed about new offers;
- seven percent of consumers share about fashion purchases on Facebook;
- 13 percent share fashion deals on Facebook;
- 48 percent of consumers would make a purchase on Facebook if an attractive deal was offered;
Converse had the highest Facebook fan count, at 20,184,853 as of the time of the survey;
Verragio had the highest percentage of its website traffic coming from Facebook, at 55.56 percent;
- Louis Vuitton had the highest average number of Facebook users “talking about this,” 259,091 at the time of the study; and
- Troy Lee had the highest number of status updates for September, posting 134 in the month.
Thursday, November 17, 2011
60% Of Small Businesses Find Twitter Effective For Marketing
Other key takeaways from this infographic:
- 81% of small businesses now use social media (up from 73% earlier this year)
- 51% say their customers use social media (up from 38%)
- 67% say that social media is easy to use
Wednesday, November 16, 2011
The Business Of Social Media
Key takeaways:
- In conversations with family, friends and co-workers, the average consumer mentions specific brands over 90 times per week
- 53% of people on Twitter recommend companies and/or products in their tweets, and 48% deliver on their intent to buy that product
- By 2014, 53% of online sales will be directly impacted by the internet
Tuesday, November 15, 2011
Monday, November 14, 2011
Thursday, November 10, 2011
Only 10% Of Small Businesses Use Twitter As Part Of Their Marketing Strategy
Key takeaways:
- 44% of small businesses use social media to grow their brand – of these 35% use Facebook, 15% use LinkedIn and just 10% use Twitter (huge opportunity there!)
- 45% say that their social strategy has met their expectations; 36% say it has fallen short
- The number one reason small businesses use social media is to attract new customers
67% Of Employees Are Banned From Using Social Media In The Office
Key takeaways:
- Only 33% social network in the office – as you might expect, marketers (44%) and IT workers (43%) are the most likely to use these platforms at work
- Facebook is the most popular choice (45%), ahead of LinkedIn (20%), leading Twitter by over 3:1 (14%)
- While 32% of employees said their company had no blocking or policy for social media use at work, 28% said it was completely banned
- 64% access social media at work via their mobile device
- 2 out of 3 people believe companies are right to ban social media in the workplace
Wednesday, November 9, 2011
Monday, November 7, 2011
Friday, November 4, 2011
Thursday, November 3, 2011
34% Of Marketers Have Generated Leads Using Twitter
Key takeaways:
- SEO still dominates for marketers, with both B2B (57%) and B2C (41%) businesses stating it makes the biggest impact on their lead generation goals
- 26% of B2B marketers are active in Twitter, behind Facebook (35%) but above LinkedIn (25%)
- 34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter
Overall, 55% of brands have closed deals from social media leads.
Twitter, Facebook, LinkedIn – Tips On Protecting Your Digital Reputation
Key takeaways:
- 48% of recruiters and HR professionals refer to personal websites when deciding whether to hire YOU
- 63% of recruiters check social media sites to find out more about potential employees
- 8% of companies have fired someone for abusing social media
Wednesday, November 2, 2011
Twitter, Facebook LinkedIn: Social Networking Security And Privacy
Key takeaways:
- 92% cited security as the most important reason when choosing a social network
- 54.3% have experienced phishing on social networks
- 73% think that employees share too much online
Tuesday, November 1, 2011
Does Using Twitter And Facebook Compromise The Security Of Your Home?
Key takeaways:
- 78% of burglars use Twitter, Facebook and Foursquare to target potential properties
- 15% of Americans use social media to report that they have left their home
- 35% of Americans aged 18-34 check in or tweet about their location
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